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Eisenfelder joined APCO as Senior Vice President, Strategy and Planning in August 2020.
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Recognizing the need to be intentional about building a truly inclusive environment, APCO partnered with Pope Consulting, one of the country's most experienced firms specializing in diversity, equity, inclusion, and culture change.
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In her new role as a member of the APCO Holdings executive leadership team, Crystal will lead the HR function, overseeing all department operations and championing on the company's people-focused initiatives.
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APCO Holdings announced they will begin providing free access to digital retailing tools and online training courses designed to help dealers as the coronavirus crisis impacts normal business operations.
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Former Autotrader executive Matt McKenna has joined APCO Holdings as senior vice president of GWC Warranty and APCO Marketing.
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Larry Dorfman will step aside as chief executive of APCO Holdings, the company he founded 35 years ago and grew to include the EasyCare, GWC Warranty, and Covideo brands, yielding the company’s chairman and CEO position to former J.D. Power head Finbarr O’Neill.
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