PureCars Acquires Customer Data-Management Platform

Addition of first-party data-cleansing and secure storage provider AutoMiner enhances PureCars’ ability to improve effectiveness of sales, fixed operations and retention-marketing programs.

GWC Warranty Appoints Director Of Marketing Strategy

WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has promoted Mike Silverman to the position of Director of Marketing Strategy. Silverman joined GWC Warranty in 2014 as the Manager of Product Strategy, and has since overseen product improvements and new ... Read More »

GWC Warranty Appoints Strategic Brand Manager

WILKES-BARRE, Pa. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, announced the addition of Therese Pramick as its new Strategic Brand Manager. As a member of the Marketing Department, Pramick will be responsible for developing strategies that increase GWC’s brand awareness and ... Read More »

KAR Subsidiary Names VP of Sales and Marketing

Preferred Warranties Inc. (PWI), a business unit of KAR Auction Services Inc., today announced the appointment of Ryan Warzynski as vice president of sales and marketing. In his new role, Warzynski will direct all sales, marketing and training department, while providing strategy for all sales and marketing campaigns nationwide, the company stated. Warzynski first joined ... Read More »

ProMax to Distribute Black Book’s New Bullseye Prospecting Solution

LAWRENCEVILLE, Ga. — Black Book has announced a distribution agreement with ProMax to help expand the footprint of its new Bullseye Prospecting turnkey platform for dealer marketing campaigns. As part of the agreement, ProMax will market Bullseye Prospecting to its network of auto dealers throughout the United States. “ProMax had the opportunity to conduct an ... Read More »

TrueCar’s Perry Lays Out Plans to Win Back Dealers, OEMs

SANTA MONICA, Calif. — TrueCar CEO Chip Perry, who joined the company this past December, used the firm’s quarterly investor call to lay out his plans to improve dealer relations, OEM perception of TrueCar and user monetization. Perry said his top priority is to repair dealer relations, acknowleding that a a company like TrueCar, which ... Read More »

7 Tedious Office Tasks You Can and Should Automate

NADA Urges Dealers to Review FCC’s TCPA Ruling

WASHINGTON, D.C. — The National Automobile Dealers Association (NADA) is urging dealers to review their telephone and text marketing practices to ensure that they are in line with the Federal Communications Commission’s omnibus ruling and order regarding the Telephone Consumer Protection Act. Issued on Friday, the ruling will affect a number of areas related to ... Read More »

Sigma Payment Solutions Forms National Marketing Alliance with KISS Concepts Group

Fort Worth, Tex.– Sigma Payment Solutions, the first and only auto loan payment processing provider to also offer a full menu of advanced payment channels nationwide, has announced an alliance with KISS Concepts Group to market their solutions to auto dealers in the buy-here-pay-here industry, as well as finance companies, credit unions and banks throughout ... Read More »

DealerPeak Chooses Flick Fusion for Video Marketing

URBANDALE, Iowa — Flick Fusion was chosen as the preferred video marketing provider for DealerPeak’s full system CRM, website and desking solutions, the company announced, reported by F&I and Showroom. Dealerships using DealerPeak solutions will have the option to access the Flick Fusion video marketing platform as part of the deal. Dealers will be able to use ... Read More »