The publishers of Bobit's Dealer Group, home to Auto Dealer Today, Agent Entrepreneur, F&I and Showroom, and Providers & Administrators magazines have announced the winners of the 2025 Dealers’ Choice Awards. Now in its 21st year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 32-category online survey.

Invitations to vote and a shareable link were distributed to industry subscribers, and completed surveys were spot-checked for veracity. Voting was open from April 7 to May 19. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.

The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.

“It is an honor for us to host this awards program that recognizes the dedication and passion these industry providers operate with, working alongside their dealer-partners," said David Gesualdo, president of Bobit's Dealer Group.

The winners of the 2025 Dealers’ Choice Awards are:

NEW VEHICLE LEADS

• Diamond: Digital Air Strike 

• Platinum: DealerWizard (by iA American Warranty Group)

• Gold: Dealer.com

USED VEHICLE LEADS

• Diamond: Digital Air Strike

• Platinum: CarsDirect

• Gold: CarGurus

DIGITAL MARKETING

• Diamond: Digital Air Strike

• Platinum: DealerWizard (by iA American Warranty Group)

• Gold: Dealer.com

DIGITAL RETAILING

• Diamond: Darwin Automotive

• Platinum: Dealer.com

• Gold: AutoFi

REPUTATION MANAGEMENT

• Diamond: Digital Air Strike

• Platinum: DealerRater

• Gold: Dealer.com

DIRECT MARKETING – SALES

• Diamond: APC Integrated Services Group

• Platinum: ProMax

• Gold: DealerWizard (by iA American Warranty Group)

VIRTUAL BDC

• Diamond: Digital Air Strike

• Platinum: DealerRater

• Gold: AllCall

DIRECT MARKETING – SERVICE

• Diamond: Maximus Auto Group

• Platinum: CarRx by Elo GPS

• Gold: APC Integrated Services Group

INVENTORY MANAGEMENT

• Diamond: CarRx by Elo GPS

• Platinum: DealerSocket

• Gold: vAuto

HIRING AND RECRUITMENT

• Diamond: AutoCareersOnline

• Platinum: TalentNest (by GSFSGroup)

• Gold: Autopeople

POST-SALE CUSTOMER RETENTION

• Diamond: APC Integrated Services Group

• Platinum: Maximus Auto Group

• Gold: CarRx by Elo GPS

ONLINE AUCTION

• Diamond: Manheim

• Platinum: SmartAuction (by Ally)

• Gold: eBay Motors

TRADITIONAL AUCTION

• Diamond: Manheim

• Platinum: ADESA

• Gold: America’s Auto Auction

SALES TRAINING

• Diamond: Vanguard Dealer Services

• Platinum: iA American Warranty Group

• Gold: Product Prep

F&I TRAINING

• Diamond: Reahard & Associates

• Platinum: Product Prep

• Gold: Vanguard Dealer Services

SPECIAL FINANCE TRAINING

• Diamond: iA American Warranty Group

• Platinum: Vanguard Dealer Services

• Gold: The Automotive Training Academy (by Assurant)

COMPLIANCE TRAINING

• Diamond: Association of Finance & Insurance Professionals 

• Platinum: Reahard & Associates

• Gold: Vanguard Dealer Services

F&I ANCILLARY PRODUCTS

• Diamond: RoadVantage

• Platinum: Nobilis Group

• Gold: ECP Inc.

VEHICLE SERVICE CONTRACTS

• Diamond: RoadVantage 

• Platinum: Protective Asset Protection

• Gold: GSFSGroup

APPEARANCE PROTECTION

• Diamond: ECP Inc.

• Platinum: Nobilis Group

• Gold: RoadVantage

REINSURANCE & PARTICIPATION

• Diamond: iA American Warranty Group

• Platinum: RoadVantage

• Gold: DOWC

F&I MENU SOFTWARE

• Diamond: The Impact Group

• Platinum: StoneEagle

• Gold: RouteOne Menu

VEHICLE TRACKING

• Diamond: Waypoint GPS

• Platinum: CarRx by Elo GPS

• Gold: PassTime GPS

CRM

• Diamond: Reynolds and Reynolds

• Platinum: ProMax

• Gold: Podium

DMS

• Diamond: Reynolds and Reynolds

• Platinum: CDK Global

• Gold: Dealertrack (by Cox Automotive)

DATA MINING

• Diamond: Digital Air Strike

• Platinum: DealerWizard (by iA American Warranty Group)

• Gold: AutoAlert

REPORTING SYSTEMS

• Diamond: StoneEagle

• Platinum: RouteOne Menu

• Gold: Dealertrack (by Cox Automotive)

DOCUMENT MANAGEMENT 

• Diamond: One View

PRIME NON-CAPTIVE FINANCE COMPANY

• Diamond: Ally Financial

• Platinum: TD Financial

• Gold: Chase

SUBPRIME FINANCE COMPANY

• Diamond: Santander Bank

• Platinum: Capital One

• Gold: Credit Acceptance Auto Finance

BIWEEKLY PAYMENTS

• Diamond: AutoPayPlus (by US Equity Advantage)

• Platinum: PriorityPay Plus

• Gold: SMARTPAY

F&I PRODUCT FINANCING

• Diamond: Line\5

• Platinum: The ZERO Plan (by Universal Lenders)

• Gold: PayLink Direct

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