The publishers of Bobit's Dealer Group, home to Auto Dealer Today, Agent Entrepreneur, F&I and Showroom, and Providers & Administrators magazines have announced the winners of the 2025 Dealers’ Choice Awards. Now in its 21st year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 32-category online survey.
Invitations to vote and a shareable link were distributed to industry subscribers, and completed surveys were spot-checked for veracity. Voting was open from April 7 to May 19. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.
The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.
“It is an honor for us to host this awards program that recognizes the dedication and passion these industry providers operate with, working alongside their dealer-partners," said David Gesualdo, president of Bobit's Dealer Group.
The winners of the 2025 Dealers’ Choice Awards are:
NEW VEHICLE LEADS
Diamond: Digital Air Strike
Platinum: DealerWizard (by iA American Warranty Group)
Gold: Dealer.com
USED VEHICLE LEADS
Diamond: Digital Air Strike
Platinum: CarsDirect
Gold: CarGurus
DIGITAL MARKETING
Diamond: Digital Air Strike
Platinum: DealerWizard (by iA American Warranty Group)
Gold: Dealer.com
DIGITAL RETAILING
Diamond: Darwin Automotive
Platinum: Dealer.com
Gold: AutoFi
REPUTATION MANAGEMENT
Diamond: Digital Air Strike
Platinum: DealerRater
Gold: Dealer.com
DIRECT MARKETING – SALES
Diamond: APC Integrated Services Group
Platinum: ProMax
Gold: DealerWizard (by iA American Warranty Group)
VIRTUAL BDC
Diamond: Digital Air Strike
Platinum: DealerRater
Gold: AllCall
DIRECT MARKETING – SERVICE
Diamond: Maximus Auto Group
Platinum: CarRx by Elo GPS
Gold: APC Integrated Services Group
INVENTORY MANAGEMENT
Diamond: CarRx by Elo GPS
Platinum: DealerSocket
Gold: vAuto
HIRING AND RECRUITMENT
Diamond: AutoCareersOnline
Platinum: TalentNest (by GSFSGroup)
Gold: Autopeople
POST-SALE CUSTOMER RETENTION
Diamond: APC Integrated Services Group
Platinum: Maximus Auto Group
Gold: CarRx by Elo GPS
ONLINE AUCTION
Diamond: Manheim
Platinum: SmartAuction (by Ally)
Gold: eBay Motors
TRADITIONAL AUCTION
Diamond: Manheim
Platinum: ADESA
Gold: America’s Auto Auction
SALES TRAINING
Diamond: Vanguard Dealer Services
Platinum: iA American Warranty Group
Gold: Product Prep
F&I TRAINING
Diamond: Reahard & Associates
Platinum: Product Prep
Gold: Vanguard Dealer Services
SPECIAL FINANCE TRAINING
Diamond: iA American Warranty Group
Platinum: Vanguard Dealer Services
Gold: The Automotive Training Academy (by Assurant)
COMPLIANCE TRAINING
Diamond: Association of Finance & Insurance Professionals
Platinum: Reahard & Associates
Gold: Vanguard Dealer Services
F&I ANCILLARY PRODUCTS
Diamond: RoadVantage
Platinum: Nobilis Group
Gold: ECP Inc.
VEHICLE SERVICE CONTRACTS
Diamond: RoadVantage
Platinum: Protective Asset Protection
Gold: GSFSGroup
APPEARANCE PROTECTION
Diamond: ECP Inc.
Platinum: Nobilis Group
Gold: RoadVantage
REINSURANCE & PARTICIPATION
Diamond: iA American Warranty Group
Platinum: RoadVantage
Gold: DOWC
F&I MENU SOFTWARE
Diamond: The Impact Group
Platinum: StoneEagle
Gold: RouteOne Menu
VEHICLE TRACKING
Diamond: Waypoint GPS
Platinum: CarRx by Elo GPS
Gold: PassTime GPS
CRM
Diamond: Reynolds and Reynolds
Platinum: ProMax
Gold: Podium
DMS
Diamond: Reynolds and Reynolds
Platinum: CDK Global
Gold: Dealertrack (by Cox Automotive)
DATA MINING
Diamond: Digital Air Strike
Platinum: DealerWizard (by iA American Warranty Group)
Gold: AutoAlert
REPORTING SYSTEMS
Diamond: StoneEagle
Platinum: RouteOne Menu
Gold: Dealertrack (by Cox Automotive)
DOCUMENT MANAGEMENT
Diamond: One View
PRIME NON-CAPTIVE FINANCE COMPANY
Diamond: Ally Financial
Platinum: TD Financial
Gold: Chase
SUBPRIME FINANCE COMPANY
Diamond: Santander Bank
Platinum: Capital One
Gold: Credit Acceptance Auto Finance
BIWEEKLY PAYMENTS
Diamond: AutoPayPlus (by US Equity Advantage)
Platinum: PriorityPay Plus
Gold: SMARTPAY
F&I PRODUCT FINANCING
Diamond: Line\5
Platinum: The ZERO Plan (by Universal Lenders)
Gold: PayLink Direct
The Dealers' Choice Awards name, logo, brand, and all associated branding materials are legally owned and operated by Bobit Business Media Inc. (BBM), and BBM's wholly owned Auto Dealer Today brand. Permission for any commercial use must be obtained in writing by Bobit Business Media Inc. For further information, please refer to BBM's Terms of Use which can be found at: http://www.bobit.com/terms-of-use
