MenuMENU
SearchSEARCH

HELLA Acquires Interest in Radar Technology Firm InnoSenT

September 17, 2012
2 min to read


LIPPSTADT, Germany - HELLA KGaA Hueck & Co. acquired a 50 percent interest in InnoSenT GmbH, an expert in radar sensors, based in Donnersdorf, Bavaria. The move is designed to strengthen HELLA's position as a supplier of automotive radar sensors. InnoSenT has more than 13 years of experience in the development and production of radar technology with automotive and industrial applications.


InnoSenT's product range includes components for front-and-rear automotive radar systems, as well as industrial applications for traffic monitoring. The two companies initially will focus on the development and manufacture of radar sensors for HELLA's global customer network. HELLA's 24 GHz radar sensors are used in a variety of driver-assistance technologies, including lane-change warning systems.


Christian Amsel, a member of HELLA's Electronics Division's executive board, noted the increasing importance of radar sensors in the automotive industry. "The rising number of vehicles requires new means for monitoring traffic areas. Radar-based driving-assistance systems, including lane-change and blind-spot assistance, improve traffic safety. Safety issues in emerging markets are becoming increasingly important. HELLA provides 24 GHz radar technology, which is significantly more affordable than camera systems or 77 GHz radar systems."


Wolfgang Weidmann and Robert Mock, both founders and shareholders of InnoSenT, noted that, "HELLA will provide InnoSenT with the opportunity to establish a strong foothold in driver assistance technologies for the automotive industry. Now, new technologies and applications can be brought to the market at a much faster rate. Furthermore, we see the synergies that result between automotive technology and industrial applications as a core growth philosophy for the relatively new radar sensor market. The autonomy of the companies in this agreement is an important factor in sustaining innovative opportunities."

More Industry

man holding up car keys
Industryby Lauren LawrenceJanuary 9, 2026

2026 Consumer Priorities Revealed

The Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.

Read More →
Aerial picture of Norway with Tesla logo in top right corner
Industryby Lauren LawrenceJanuary 8, 2026

Norway Auto Sales Almost Entirely Electric

Tesla is the No. 1 selling car brand in the Nordic country and dominates its EV market with a 19% market share. The Model Y is the top-selling vehicle, setting the record for single-car model registrations last year.

Read More →
Protective Life Corporation building
Industryby StaffJanuary 6, 2026

Protective Expands Reach With F&I Acquisition

Protective Life Corp. closed its acquisition of F&I company Portfolio Holding Inc., expanding its Asset Protection Division across the automotive, RV, power sports and marine sectors.

Read More →
Ad Loading...
Industryby Hannah MitchellJanuary 5, 2026

Late-Year Auto Sales Off

Purchases of new and used vehicles were down in December despite several positive market turns for consumers, whose optimism didn’t match their big-ticket spending.

Read More →
lineup of cars
Salesby Lauren LawrenceJanuary 5, 2026

Used-Car Prices Down in December

A Carfax index indicates that prices were higher than December 2024 but had been on a downward trend for the past few months.

Read More →
Split picture. Toyota on left. Lexus on right.
Industryby Lauren LawrenceJanuary 5, 2026

Dealer Survey Shows Increased Optimism

The 2025 Kerrigan Dealer poll reports the first improvement in valuation expectations since 2021, with 24% of dealers expecting an increase this year, up 41%.

Read More →
Ad Loading...
Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Industryby Hannah MitchellDecember 26, 2025

2025 Sales Expected Up

The series of sales spikes this year that were inspired by shifting U.S. policies defied the drag of those same changes, according to one early forecast.

Read More →
Industryby Hannah MitchellDecember 24, 2025

Tundras in Tokyo

Toyota said it plans to sell some U.S. made models to its home-country consumers starting next year, despite the vehicles’ large size for a small-car culture.

Read More →
Ad Loading...
Industryby StaffDecember 23, 2025

Black Book: Weekly Market Update

Despite the week's softening conditions, the market analyst said demand for used vehicles showed in competitive bidding for newer units in better condition.

Read More →