DALLAS — Automotive software provider DealerSocket Inc. rolled out several major enhancements designed to seamlessly integrate and simplify workflows related to the credit application process. The new capabilities are available immediately in DealerSocket’s CRM and iDMS, the company’s independent dealership targeted dealership management system.

“Our latest enhancements take two historically separate workflows and seamlessly integrate them to provide visibility and a simpler user interface for our dealers, resulting in a better consumer experience,” said DealerSocket President and CEO Sejal Pietrzak. “DealerSocket’s new enhancements are designed to help dealers better manage and control credit applications, save time, and improve their customers’ experience, while fully complying with their regulatory obligations.”

Dubbed “SocketCredit,” DealerSocket’s new credit workflow enhancement allows both franchised and independent dealers to manage the entire credit application process from within the CRM. SocketCredit also offers the ability to text or email a secure credit application to a consumer directly from the CRM, as well as prequalify customers for vehicle financing via a soft credit pull.

Once completed, SocketCredit’s customizable online credit application seamlessly passes directly into the CRM as a sales opportunity, with line-by-line credit application details populating a customer profile within the CRM. A full credit pull can then be performed within the CRM — the new enhancement returning the customer’s credit report and score, as well as results from the compliance checks the tool now performs, all according to the announcement.

DealerSocket’s iDMS also received several upgrades, one of which is designed to streamline the finance process for independent dealers. Now, SocketCredit credit applications completed online get passed into the software tool’s deals module, setting the stage for a full credit pull and the required compliance checks, executives said.

“SocketCredit enables our CRM users to more quickly and readily capture consumer credit information during the car research and shopping process, while iDMS now offers a more streamlined credit workflow and improved dealer-processing enhancements,” said co-founder and CPO Brad Perry. “With these new enhancements, DealerSocket gives both franchise and independent dealers simple and valuable improvements in critical workflows for credit and finance that is centralized, transparent, easy to use, and compliant.”

DALLAS — Automotive software provider DealerSocket Inc. rolled out several major enhancements designed to seamlessly integrate and simplify workflows related to the credit application process. The new capabilities are available immediately in DealerSocket’s CRM and iDMS, the company’s independent dealership targeted dealership management system.

“Our latest enhancements take two historically separate workflows and seamlessly integrate them to provide visibility and a simpler user interface for our dealers, resulting in a better consumer experience,” said DealerSocket President and CEO Sejal Pietrzak. “DealerSocket’s new enhancements are designed to help dealers better manage and control credit applications, save time, and improve their customers’ experience, while fully complying with their regulatory obligations.”

Dubbed “SocketCredit,” DealerSocket’s new credit workflow enhancement allows both franchised and independent dealers to manage the entire credit application process from within the CRM. SocketCredit also offers the ability to text or email a secure credit application to a consumer directly from the CRM, as well as prequalify customers for vehicle financing via a soft credit pull.

Once completed, SocketCredit’s customizable online credit application seamlessly passes directly into the CRM as a sales opportunity, with line-by-line credit application details populating a customer profile within the CRM. A full credit pull can then be performed within the CRM — the new enhancement returning the customer’s credit report and score, as well as results from the compliance checks the tool now performs, all according to the announcement.

DealerSocket’s iDMS also received several upgrades, one of which is designed to streamline the finance process for independent dealers. Now, SocketCredit credit applications completed online get passed into the software tool’s deals module, setting the stage for a full credit pull and the required compliance checks, executives said.

“SocketCredit enables our CRM users to more quickly and readily capture consumer credit information during the car research and shopping process, while iDMS now offers a more streamlined credit workflow and improved dealer-processing enhancements,” said co-founder and CPO Brad Perry. “With these new enhancements, DealerSocket gives both franchise and independent dealers simple and valuable improvements in critical workflows for credit and finance that is centralized, transparent, easy to use, and compliant.”