The Reynolds and Reynolds Company, a technology and software provider for automotive dealerships, announced the 2024 Automotive Amplifiers Contest to highlight inspirational and collaborative ideas advancing the industry. The competition is open to individuals or groups of automotive dealership employees.

“The automotive industry is full of incredible people making a major difference at their dealerships and in their communities, all over the country,” said President Chris Walsh. “We want to recognize and celebrate the individuals who are making those positive impacts and help them share their stories.”

The contest has three categories for submissions: fixed operations, variable operations, and community impact. Three finalists in each category will be selected to share their ideas and compete for one of three $5,000 prize donations to the charity of their choice.

At the annual Reynolds Retail Summit in August, the nine finalists will have five minutes to show off their entries to judges and guests, with winners being determined and presented their awards.

All submitted contributions will be published in a new Reynolds publication, "Amplify Automotive Magazine," this fall. The nine finalists will receive a VIP ticket to this year’s Reynolds Retail Summit: Amplify 2024, which includes flight, meals, accommodation and full access to the summit.

Entries will be accepted from mid-May through mid-July and will be judged by experts in the automotive field at the Reynolds Retail Summit.

“If you are a dealership employee, or group of employees, this is your opportunity to show what you’ve done to amplify automotive at your dealership or in your community,” Walsh said. “We hope you seize this moment to inspire the industry.”  

For more information and to submit your best practice, visit Reynolds and Reynolds' website.