TORRANCE, Calif. — The publishers of Auto Dealer Today have announced the winners of the 2022 Dealers’ Choice Awards. Now in its 18th year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 40-category online survey.

Invitations to vote and a shareable link were sent to readers of ADT and F&I and Showroom; completed surveys were spot-checked for veracity. Voting was open throughout the months of June and July. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.

The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors. 

“With each year we see long-time winners maintaining their stature, as well as new front-runners entering the scene,” said David Gesualdo, president of Bobit’s Dealer Group. “We owe a great deal of gratitude to our readers for casting their votes and building a powerful new roster of winners for the 2022 Dealers’ Choice Awards.”

The winners of the 2022 Dealers’ Choice Awards are:

New Vehicle Leads

• Diamond: Digital Air Strike

• Platinum: Dealer.com

• Gold: Cars.com

Used Vehicle Leads

• Diamond: Cars.com

• Platinum: Car Guru

• Gold: CarsDirect

Digital Marketing

• Diamond: Digital Air Strike

• Platinum: Dealer.com

• Gold: ELead1One

F&I Product Marketing

• Diamond: iA American Warranty Group

• Platinum: APC

• Gold: RoadVantage 

Digital Sales and F&I

• Diamond: Axiom

• Platinum: Darwin Automotive

• Gold: AutoFi

Mobile Media

• Diamond: Dealer.com

• Platinum: Digital Air Strike

• Gold: Dealer Synergy

Social Media Management

• Diamond: Digital Air Strike

• Platinum: Ally

• Gold: Naked Lime

Reputation Management

• Diamond: Dealer Rater

• Platinum: Digital Air Strike

• Gold: Dominion Dealer Services

Direct Marketing

• Diamond: APC

• Platinum: Dealer Wizard by iA American Warranty Group

• Gold: ProMax

Virtual BDC

• Diamond: Dealer Rater

• Platinum: AllCall

• Gold: ELead1One

Inventory Management

• Diamond: vAuto

• Platinum: DealerSocket

• Gold: MAXDigital

Hiring and Recruitment

• Diamond: GSFSGroup 

• Platinum: AutoPeople

• Gold: AutoCareersOnline

Sales Training

• Diamond: Vanguard Dealer Services

• Platinum: Assurant

• Gold: Brown & Brown Dealer Services

F&I Training

• Diamond: Reahard & Associates

• Platinum: Brown & Brown Dealer Services

• Gold: GSFSGroup

• Gold: Vanguard Dealer Services

F&I Product Training

• Diamond: iA American Warranty Group

• Platinum: RoadVantage 

• Gold: Assurant

Online Training

• Diamond: Reahard & Associates 

• Platinum: Mosaic Compliance Services

• Gold: iA American 

Special Finance Training

• Diamond: NCM Associates

• Platinum: Assurant 

• Gold: DealerStrong

Compliance Training

• Diamond: Mosaic Compliance Services

• Platinum: Brown & Brown Dealer Services

• Gold: Automotive Compliance Education

Service Training

• Diamond: iA American Warranty Group

• Platinum: DealerPro

• Gold: Assurant 

Service Retention

• Diamond: Car RX by Connected Dealer Services

• Platinum: Maximus Auto Group 

• Gold: SAVY

Post-Sale Customer Retention

• Diamond: APC

• Platinum: Maximus Auto Group

• Gold: Strategic DX

F&I Products

• Diamond: RoadVantage

• Platinum: National Auto Care

• Gold: CNA National

• Gold: ECP 

Appearance Protection (Chemical)

• Diamond: ECP

• Platinum: Portfolio

• Gold: Cal Tex

Appearance Protection (Dent & Ding)

• Diamond: Nobilis/Dent Zone

• Platinum: Sonsio

Service Contracts

• Diamond: CNA National

• Platinum: RoadVantage 

• Gold: GSFSGroup 

Service Contracts Reinsurance

• Diamond: Portfolio

• Platinum: CNA National

• Gold: iA American Warranty Group

Dealer Owned Warranty Company

• Diamond: DOWC 

• Platinum: Protective 

• Gold: RoadVantage 

F&I Desking Software

• Diamond: Dealertrack

• Platinum: Reynolds and Reynolds

• Gold: CDK Global

F&I Technology

• Diamond: The Impact Group

• Platinum: Axiom

• Gold: StoneEagle

Vehicle Tracking

• Diamond: Synchronize 

• Platinum: Elo GPS by Connected Dealer Services

• Gold: LoJack

CRM

• Diamond: Reynolds and Reynolds

• Platinum: ProMax

• Gold: ELead1One

DMS

• Diamond: Reynolds and Reynolds

• Platinum: Dealertrack

• Gold: CDK

Data Mining

• Diamond: Dealer Wizard by iA American Warranty Group

• Platinum: Dominion Dealer Solutions

• Gold: AutoAlert

Reporting Systems

• Diamond: StoneEagle

• Platinum: MaximTrak

• Gold: AutoMate

Online Auction

• Diamond: Ally SmartAuction

• Platinum: eBayMotors

• Gold: Manheim

Traditional Auction

• Diamond: Manheim

• Platinum: ADESA

• Gold: America’s Auto Auction

Prime Non-Captive Finance Company

• Diamond: Ally

• Platinum: CapitalOne

• Gold: Chase

Subprime Finance Company

• Diamond: Regional Acceptance

• Platinum: Capital One

• Gold: Credit Acceptance

Biweekly Payments

• Diamond: SMART Payment Plan

• Platinum: PriorityPay Plus

• Gold: AutoPayPlus

F&I Financing

• Diamond: Line\5

• Platinum: Zero Plan by Universal Lenders

• Gold: PayLink

Video Messaging

• Diamond: Digital Air Strike

• Platinum: CoVideo

• Gold: truvideo