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2026 Consumer Priorities Revealed
The Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.
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SEARCHMENUSEARCHThe Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.
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Hybrids roof and tires above other drive train types on cost efficiency, research shows.
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April tariff winds buffet consumers, ending upswing in conditions.
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Bidding and sales kept up their recent momentum nationally.
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Overall April conditions didn’t benefit the consumer, especially those presenting more risk.
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The youngest auto consumers, who dominate today’s consumer base, require a different approach.
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