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2026 Consumer Priorities Revealed
The Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.
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SEARCHMENUSEARCHThe Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.
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Dealers report elevated prices, a lack of affordable vehicle models, and higher interest rates are pricing many consumers out of new cars.
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Ford tries to reverse losses while GM looks to further strengthen position.
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The light new-vehicle sales pace increased in January to 15.7 million, while new vehicle prices declined slightly, and incentives increased.
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SUV definition changed, opening breaks to Lyric, Tesla Model Y, others.
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Both projected to continue rise as inventories build from pandemic lows.
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In-person tool bridges common gaps that develop when online customers visit the store to finish the deal.
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Integrations between Gubagoo Virtual Retailing and KBB ICO now live for dealers seeking to harness the combination.
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Auto lenders, securitization providers continue adoption of digital assets, workflows, but industry headwinds could slow progress.
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Simplifies reaching Spotify’s engaged, young audience for North American clients.
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Volvo Cars will soon convert mainstay models to EVs and introduce a luxury electric van.
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