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2026 Consumer Priorities Revealed
The Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.
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SEARCHMENUSEARCHThe Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.
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Preparation can help make it something the customer looks forward to.
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The 2022 Kerrigan Dealer Survey shows dealers still bullish about the future value of their businesses and acquisition plans.
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Generations Y and Z’s propensity to buy used makes them prime service-contract buyers. Just know your customer.
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Training and rewards system are both critical in achieving success.
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Sources say EPA limits would be strictest ever, stricter than carmakers say is feasible.
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Automakers cite double-digit increases in the first quarter.
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Follow growing deliveries of new units; prices fall due to new units’ price cuts.
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Demand, despite market pressures, remains elevated, keeping supply tighter.
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