LAS VEGAS - F&I and Showroom magazine and Automotive Mobile Solutions, announced the "Automotive Mobile Marketer of the Year Award at the 2012 Industry Summit being held here this week. The inaugural award was created to commemorate an automotive retailer who is in the forefront of his or her peers in leveraging mobile marketing in creative and profitable ways for both new customer acquisition and customer retention.

"We think it's time that those dealers who are truly innovators in this game changing medium of mobile marketing be recognized for their accomplishments in leveraging the power of mobile marketing now, before most even recognize a fraction of the '5th screen' potential," said John Possumato, the Founder & CEO of Automotive Mobile Solutions, "and we are delighted that F&I and Showroom magazine will help us lead the way in indentifying and highlighting these dealers."

Nominations for the award will be accepted through December 31, 2012 at www.mobilemarketeroftheyear.com, or a nomination can be sent to nominations@mobilemarketeroftheyear.com. Self nominations are encouraged. The top five finalists will be announced on January 15, 2013, and the winner will be recognized at the National Automobile Dealers Convention and Expo, February 10, 2013.